In January 2024, VGR reached an agreement with the Argentine National Team to become the official global distributor of the Argentine National Team and successfully developed the first barber scissors product V-999 with the Argentine National Team as an element, which is very significant for us. In the history of VGR, there has never been such a cooperation model, so in line with the spirit of exploration of “Voyager”, we firmly took this step.
This partnership with the Argentinean National Team will help us open up the Argentinean market, gain a deeper understanding of the habits and needs of Argentinean consumers, and get a feel for the Argentinean culture. We know that Argentina is a country with a very deep cultural heritage. Tango is one of the most important dances in Argentina, Asambraya music is a representative of Argentinean folk music, barbecue plays an important role in Argentinean culture, and polo is one of the most popular sports in Argentina, all of which are unique charms of the Argentinean culture, which means a lot to us and is very helpful to us in designing our products. This is very meaningful to us and very helpful for us to design our products, providing us with a new design direction and concept.
Through this cooperation, we also have the opportunity to import Chinese culture to Argentina, strengthening the cultural collision and exchange between the two countries, so that Argentina can see the charm of our Chinese culture, which is also an important significance of this cooperation, and VGR will continue to accumulate experience through this cooperation, and hope that the next “Argentina” will appear in the near future! We hope that the next “Argentina” will appear in the near future!